Road America brings hundreds of millions to Wisconsin, study says
Road America in Sheboygan County attracts an estimated $403 million in economic impact to the state of Wisconsin, according to a recent report by t...
Road America in Sheboygan County attracts an estimated $403 million in economic impact to the state of Wisconsin, according to a recent report by the Washington Economics Group. The motorsports facility located in Plymouth near Elkhart Lake supports an estimated 2,975 jobs and brings in $83 million in household income. Of the statewide economic impact, $354 million came from visitor spending. Other economic impact factors included off-site lodging, shopping, dining and entertainment expenditures made by visitors.