Economic impact numbers of Road America announced

Road America, the world-renowned motorsports facility in Sheboygan County, is more than just an exciting place to watch races, according to a news ...

March 7, 2023
8:17 PM

Road America, the world-renowned motorsports facility in Sheboygan County, is more than just an exciting place to watch races, according to a news release. It is also a significant economic driver for the state of Wisconsin. The Washington Economics Group (WEG) was retained by Road America as independent consultants to estimate the comprehensive economic impacts associated with the ongoing operations of Road America on both Sheboygan County as well as the entire state of Wisconsin. These include both qualitative and quantitative categories of economic impacts.